Wira team at ICE Barcelona: an example of stand support.

Hostesses for trade fairs and congresses in Verona

In Verona much of the fair is played out at the table: a glass poured, a product explained and a conversation that lasts as long as the tasting does. Tell us what is being tasted on your stand and who should be serving it, and we will build the proposal.

Wira team at ICE Barcelona: an example of stand support.

The service

When the stand serves product, not just brochures

Veronafiere states 13 pavilions and 300,000 square meters of exhibition space at Viale del Lavoro 8, 37135 Verona. Wine, food and machinery fairs share the same grounds, and each one asks for a different kind of attention.

If there is tasting on your stand, the person pouring is the person holding the conversation. Tell us how many service points you have, what is poured at each and what you want said while it is poured. That defines the profile better than any list of requirements.

Italian and English are the base in Verona. Spanish adds value when the winery or the brand is Spanish and wants to receive buyers from its own market in their language.

The venue

What changes at Veronafiere.

01

Thirteen pavilions

Veronafiere states 13 pavilions and 300,000 square meters of exhibition space. A stand at one end and a masterclass at the other are not covered by the same person.

02

Address

The grounds are at Viale del Lavoro 8, 37135 Verona. Fix the meeting point with your guests before they set off.

03

Service points

A bar, two high tables and a reserved area are three different jobs. Send us the layout and we will spread the team across it.

04

Tasting and meetings

If the stand alternates open tasting with closed meetings, someone has to protect the reserved table without leaving the bar unattended.

Roles

What gets asked for at a wine and food fair.

01

Bar staff

Pouring, glassware control and restocking through the fair day, with the product kept at whatever temperature you specify.

02

Table hosts

They receive the buyer, seat them and hold the conversation until the commercial lead arrives.

03

Reception hostesses

Welcome at the stand entrance, a filter on visitors and a record of who tasted what.

04

Stand logistics support

Restocking bottles and samples, keeping the space in order and clearing used glassware.

05

Escorting to a room

For anyone running a masterclass, a guided tasting or a presentation away from the stand.

FAQ

Before you brief us.

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Where are Verona trade fairs held?

At Veronafiere, Viale del Lavoro 8, 37135 Verona. The grounds state 13 pavilions and 300,000 square meters of exhibition space.

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Can the staff pour wine on the stand?

Yes. That is the bar profile, and in Verona it is the one most often requested. Tell us how many service points you have and what is poured at each.

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Which languages are used?

Italian and English as the base, with Spanish when a brand wants to receive buyers from its own market in their language. It is set position by position.

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Can you cover a masterclass away from the stand?

Yes. Combining a stand bar with reception and escorting at the guided tasting room is common. Send us both slots in the programme and we will split the team.

Tell us the roles your event needs

Plan your event team

Request staff

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