Wira team at ICE Barcelona: an example of stand support.

Hostesses for trade fairs and congresses in Miami

Miami is the one large market where serving in Spanish is not an extra: it is what half your visitors expect. If your stand only receives in English, you are leaving conversations in the aisle. Tell us who you expect and we will build the proposal.

Wira team at ICE Barcelona: an example of stand support.

The service

Two languages at the same table, without swapping person

The Miami Beach Convention Center sits at 1901 Convention Center Drive, Miami Beach, and states 1.4 million square feet after its redevelopment. It anchors the trade fair calendar of the city, with the beach and the hotels a few blocks away.

The Miami audience arrives from the United States and from across Latin America, often in the same aisle. The profile that works moves from English to Spanish without announcing it, because making a visitor pick a language already breaks the tone.

Tell us how many service points you have and what conversation each one has to hold. From there we split the team and assign the language position by position.

The city

What changes at a Miami event.

01

The convention center

The Miami Beach Convention Center, at 1901 Convention Center Drive, states 1.4 million square feet after its redevelopment.

02

An audience from two markets

The United States and Latin America in the same aisle. Language is not decided per guest, it is decided per position.

03

The event off site

A hotel, a rooftop or a boat: a good share of Miami business closes at the evening event rather than on the stand.

04

Short distances

With the hotels a few blocks away, one guest can pass through two of your points in an afternoon. One shared list is worth it.

Roles

What you can ask for in Miami.

01

Bilingual hostesses

English and Spanish in the same person, so the conversation does not break when a visitor switches language.

02

Stand reception

Welcome at the way in, a filter on visitors and a record of who came through and who needs calling back.

03

Guest management

A list at the door of the hotel, the rooftop or the hired space, with names, tables and capacity control.

04

Table hosts

They seat the guest and hold the conversation until the commercial lead arrives.

05

Bar staff

Drinks service on the stand or at the reception you close the day with.

06

A point of reference

Someone holding the programme for the venue and the evening event, connecting what happens at one with the other.

FAQ

Before you brief us.

?

Where are Miami trade fairs held?

Most of them at the Miami Beach Convention Center, 1901 Convention Center Drive, Miami Beach, which states 1.4 million square feet after its redevelopment.

?

Do we need bilingual staff in Miami?

It is what makes the difference. The audience arrives from the United States and from across Latin America, often in the same aisle, so the profile that works moves from English to Spanish without announcing it.

?

Can you cover the stand and the evening event?

Yes, and in Miami it is the usual case because much of the business closes off site. They are two positions: send us both locations and the programme.

?

Do you also provide shows for the client event?

Yes, booked separately from the staff. Tell us the format and the space and we propose it alongside the reception team.

Tell us the roles your event needs

Plan your event team

Request staff
All in Miami

More services and shows in Miami.

If your event is in Miami, we cover the rest of the team and the city main trade shows.